How We Generated 98 leads in 4 weeks with Facebook ads
Client Name
Kopa Real Estate
Industry
Real Estate
Client Overview
Client: Real Estate Agent
Location: Austin, Texas
Target Audience: First-time homebuyers seeking properties in the $300K–$500K range
Project Goals
The primary goal was to generate a consistent stream of qualified leads among first-time homebuyers in the Austin, TX market, specifically targeting properties within the $300K–$500K range. This objective encompassed several key components:
Educate and Empower: Provide valuable resources to demystify the home-buying process for first-time buyers, positioning the agent as a trusted advisor.
Build Trust and Credibility: Leverage authentic testimonials and success stories to establish credibility and foster trust with potential clients.
Optimize Lead Quality: Utilize data-driven targeting strategies to attract leads with a high intent to purchase, ensuring efficient use of marketing resources.
Enhance Conversion Rates: Implement retargeting techniques to re-engage interested prospects, guiding them through the decision-making process toward booking consultations.
By focusing on these objectives, the campaign aimed to not only increase the quantity of leads but also improve their quality and readiness to engage in the home-buying process.
Strategy & Execution
Value-Driven Lead Magnet: Developed and promoted a comprehensive “2024 First-Time Buyer’s Guide”, positioning the agent as a knowledgeable and trustworthy resource.
Precision Targeting: Utilized lookalike audiences derived from previous buyer data to reach individuals with similar profiles and purchasing intent.
Engaging Retargeting: Implemented testimonial video ads to re-engage website visitors, leveraging social proof to build credibility and trust.
Ad Creatives and Media
Results
Cost Per Lead (CPL): $7.89
Qualified Leads Generated: 98 within a 4-week period
Buyer Consultations Booked: 7 directly attributed to the campaign
Key Takeaways
An educational and value-first approach, combined with strategic targeting and authentic testimonials, can significantly accelerate lead generation and conversion rates in the real estate industy.
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Aymane Meroun
Hey ,I’m Aymane meroun, your go-to lead gen specialist who’s all about helping service based Businesses generate more leads and prospects