Case Study: Generating Luxury Real estate leads in the UAE
Client Name
First and Top Real Estate
Industry
Real Estate
Client Overview
Client: First and Top Real Estate
Industry: Real Estate (Luxury Villas & Investment Properties)
Location: Dubai & Sharjah, UAE
Project Duration: 90 Days
Objective: Drive qualified leads for high-end villas & investment units, while positioning the brand as a top-tier real estate provider.
Project Goals
Generate high-quality leads for Emirates Road Luxury Villas in Dubai
Attract investors to off-plan and ready-to-move units starting at AED 450,000
Maximize ROAS through conversion-focused ad creatives and advanced audience segmentation
Strategy & Execution
1. Offer Engineering
Luxury Lifestyle Angle: “It’s not just a home. It’s your morning coffee by the pool.”
Investment Value Hook: “ROI of up to 11% — Starting from AED 450K.”
Multiple CTAs: “Send Message”, “Book Now”, “Get Investment Offers” to suit intent level
2. Funnel Structure
Top of Funnel (TOF): Engaging creatives that blend emotion and aspiration. Focus: lifestyle visuals, FOMO, and elegant copywriting.
Middle of Funnel (MOF): Retargeted website visitors and video viewers with testimonials and walk-throughs.
Bottom of Funnel (BOF): Lead form ads and instant experiences offering a FREE Investment Advisory Call
3. Targeting & Audience Stacks
Buyers: UAE residents, GCC expats, high-income professionals, frequent traveling Business owners to Dubai
Investors: Foreign nationals, real estate investor lookalikes, behavior-based audiences interested in “property investment,” “ROI,” “Dubai Expo Legacy,” etc.
Retargeting: Engaged page users, lead form droppers, 90-day site visitors
Ad Creatives and Media
Results
| Metric | Before Campaign | After Campaign |
|---|---|---|
| Cost per Lead (CPL) | $20 | $11 |
| Qualified Leads Generated | 40/month | 200+ |
| ROAS (Estimated) | 1.5x | 5.8x |
| Booking Rate from Leads | ~10% | 22% |
| Average Time to First Call | 24 hours | Under 2 hours (via Instant Forms) |
Key Takeaways
Local nuance wins: Combining Arabic-friendly visuals, UAE lifestyle references, and investment triggers (like Sharjah ROI spikes) created trust and urgency.
Frictionless UX matters: Using Meta Lead Forms with pre-filled fields and scheduling CTAs increased lead quality & follow-up speed.
Data-fed creatives outperform gut-feel ads: The top-performing creatives used exact phrases from client calls and buyer objections.
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Aymane Meroun
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