How We Helped an Immigration Lawyer Get 9 Paying Clients
Client Name
Godoy Law Office
Industry
Legal services
Client Overview
Client: Licensed Legal Advisor (Canada & US Immigration)
Industry: Legal Services – Immigration Law
Campaign Goal: Increase consultation bookings through Meta Ads (Facebook & Instagram)
Project Goals
Help an immigration lawyer attract qualified prospects actively seeking legal immigration advice for Canada and the U.S, and convert those prospects into booked consultations using a funnel-based Meta advertising campaign.
Challenges
High competition in immigration services advertising
Low trust barrier: prospects hesitant to share personal legal matters with ads
Limited client time for sales follow-up – needed qualified booked appointments, not just leads
Serving dual markets (Canada & U.S.) with different visa categories
Strategy & Execution
We built a two-tiered funnel focused on education + trust-building, then moved users into a booking funnel optimized for mobile. All creative was custom-tailored to show authority, clarity, and empathy — essential ingredients in legal marketing.
Funnel Breakdown
1️⃣ Top of Funnel: Problem aware and Solution aware content
2️⃣ Middle of Funnel: Trust-Building & Case studies
3️⃣ Bottom of Funnel: Retargeting Warm Leads
Ad Creatives and Media
Results
| Metric | Result |
|---|---|
| Total Ad Spend | $2,970 USD |
| Leads Generated | 120 |
| Booked Consultations | 68 |
| Qualified Lead Cost (CPL) | $7.44 |
| Booking Rate (Leads → Calls) | 56% |
| Client Acquisition Cost (CAC) | $24.75 |
| Clients Signed | 9 |
| ROI | 5 X |
Key Takeaways
Legal services aren’t about flashy ads — they’re about trust, timing, and targeting. By combining emotional intelligence with hard data, we turned this law firm’s Facebook presence into a lead-generating machine.
Want me to Supercharge your Business with Fresh Qualified leads?
Aymane Meroun
Hey ,I’m Aymane meroun, your go-to lead gen specialist who’s all about helping service based Businesses generate more leads and prospects